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CGI Technologies and Solutions, Inc. Marketing Data Specialist in Baltimore, Maryland

Marketing Data Specialist

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Marketing Data Specialist

Category: Marketing

City: Baltimore, Maryland, United States

Position ID: J1019-0615

Employment Type: Full Time

Meet our professionals

CGI: A company committed to clients

Position Description:

CGI Federal has an opening for a Marketing Data Analyst/Specialist. Candidates must have an understanding of analytics coupled with specific channel knowledge: Including web, social, paid search, SEO/SEM, email. Strong reporting and visualization skills are required to assist aligning outcomes to strategic goals and metrics-driven business decisions.

Your future duties and responsibilities:

• Assist in optimizing digital campaigns, website experiences and ad spend through analyzing performance metrics, data, and trends.

• Monitor, analyze and spot trends across digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Monitor web analytics tools and assist in providing insight and analysis monthly on trends.

• Ensure the flow of campaign and visitor data through various stages of web and digital user journey is streamlined and tracked

• Collaborate with the marketing team, and other teams to develop, execute and analyze results for digital marketing campaigns

• Must be able to synthesize data from multiple sources to spot and report trends and outliers

• Assist in reporting on organization performance utilizing standard reporting and visualization tools (Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama)

Required qualifications to be successful in this role:

• Master's degree and 3+ years of experience OR Bachelor's degree and 7+ years of experience

• Experience with reporting and visualization tools such as Google Analytics (required), Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama

• Strong proficiency with MS Office applications, have excellent grammar skills and a strong attention to detail.

• A degree in Media management or Broadcasting is desired



  • Google Analytics Certification

  • Marketing Strategy & Policy

What you can expect from us:

Build your career with us.

It is an extraordinary time to be in business. As digital transformation continues to accelerate, CGI is at the center of this change—supporting our clients’ digital journeys and offering our professionals exciting career opportunities.

At CGI, our success comes from the talent and commitment of our professionals. As one team, we share the challenges and rewards that come from growing our company, which reinforces our culture of ownership. All of our professionals benefit from the value we collectively create.

Be part of building one of the largest independent technology and business services firms in the world.

Learn more about CGI at .

No unsolicited agency referrals please.

CGI is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status, political affiliation, genetic information, or any other legally protected status or characteristics.

CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at . You will need to reference the requisition number of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a requisition number will not be returned .

We make it easy to translate military experience and skills! Click here at to be directed to our site that is dedicated to veterans and transitioning service members.

All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held.

CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information.